Circle of Trust, een modebedrijf gespecialiseerd in jeans, geeft aan niet te weten op welke manier zij het beste social media in kan zetten. Zij geeft aan behoefte te hebben aan meer online engagement met haar doelgroep door middel van de inzet van social media. In opdracht van Circle of Trust heeft …

In PowerMatching City, the leading Dutch smart grid project, 40 households participated in a field laboratory designed for sustainable living. The participating households were equipped with various decentralized energy sources (PV and micro combined heat-power units), hybrid heat pumps, smart appliances, …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Designing solutions for complex behaviour change processes can be greatly aided by integrating insights from the behavioural sciences into design practice. However, this integration is hampered by the relative inaccessibility of behavioral scientific knowledge. Working in a multidisciplinary of design …

Purpose – The purpose of this paper is to develop a model on how business managers perceive that an employee’s psychological contract influences his or her attitude toward an organizational change. More specifically, it aims to provide insight into the managerial views on: first, the affective, behavioral …

This chapter addresses the remarkable disconnect between resilience literature and military theory. War puts high demands on the resilience of military organizations. Western militaries have adopted organizational and operational concepts to cope with the myriad challenges of violence, turbulence, uncertainty …

Strategic communication includes all messages and activities across the levels of war in order to affect target audiences and to encourage certain behaviour. It can be divided into a horizontal way, the way the messages and activities are crafted and sent to touch the public, and a vertical way, the …

This chapter explores the roles of the armed forces in the twenty-five Dutch Safety Regions. After distinguishing four types of Safety Regions based on the risks that they report, the rationale for the Safety Region is provided based on organization theory. Next, civil-military collaboration in Dutch …

During the peacekeeping operations in the 90s of the last century it became clear that the military instrument alone could not bring the solution, other actors were also required to solve the multidimensional problems. This meant that in addition to soldiers a range of actors in the crisis regions …