The sharing economy is a business concept that highlights the ability for individuals to rent or borrow equipment, services and skills from other individuals rather than buying and owning them. This thesis was intended to investigate how the two largest businesses in the sharing economy, Uber and Airbnb, …

This report seeks to provide marketing guidance and recommendations for general retailers in order to increase the market share of organic vegetables and fruits in the Netherlands. This report seeks to answer the central question of “How to increase, from the perspective of general retailers, the organic …

The goal of this research was to provide insight into the role the Dutch international cities have in the integration proces of expats in the Netherlands.

This research analyses the situation of the Russian minority in Lithuania. Lithuania is a post-soviet country and a neighbour of the Russian Federation that has been feeling threats due to Russia´s actions in Ukraine and its overall policies for its near abroad and compatriots. As a country with a Russian …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

With 400,000 sex workers, Spain has the biggest sex industry of Europe. It is estimated that 90 per cent of these sex workers are victims of human trafficking for the purpose of sexual exploitation. The objective of this dissertation is to gain data on sex trafficking in Spain with the aim to find …

The focus of this research refers to the increase of market share on the German vegetarian product market. The problem is that there is little insight on the German vegetarian product market. Vivera does not have a lot of knowledge about their German customers and they do not know what their customers …

An estimated 6,000 EU citizens have left their home country to join the terrorist organisation Islamic State (IS) in battle. The Netherlands has contributed approximately 260 foreign fighters to IS since 2012. Several attacks on European ground, such as Brussels and Paris, have been carried out by foreign …

The number of displaced persons in the world has reached an exceedingly high amount. Due to conflicts and war in Syria, the number of displaced persons has increased. The European Union was not prepared for a refugee influx on this scale. Applications in The Netherlands are being delayed and the pressure …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …