Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The aim of this dissertation is to research if and how Lithuania’s LNG terminal could be a method to ensure energy security within the European Union. Lithuania’s energy position has been a very vulnerable one, and used to import 100% of its gas supply from Russia’s state monopoly Gazprom. In order to …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

The purpose of this dissertation is to investigate the foreign policy changes that the EU experienced due to the Iraq crisis. The increasing complexity of the global security environment has played an important role in the EU foreign policy evolution by challenging the EU’s effective management of …

The sharing economy is a business concept that highlights the ability for individuals to rent or borrow equipment, services and skills from other individuals rather than buying and owning them. This thesis was intended to investigate how the two largest businesses in the sharing economy, Uber and Airbnb, …

This report seeks to provide marketing guidance and recommendations for general retailers in order to increase the market share of organic vegetables and fruits in the Netherlands. This report seeks to answer the central question of “How to increase, from the perspective of general retailers, the organic …

The goal of this research was to provide insight into the role the Dutch international cities have in the integration proces of expats in the Netherlands.

This research analyses the situation of the Russian minority in Lithuania. Lithuania is a post-soviet country and a neighbour of the Russian Federation that has been feeling threats due to Russia´s actions in Ukraine and its overall policies for its near abroad and compatriots. As a country with a Russian …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …