This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

While the socio-cultural concept of gender inequality in the workplace has been an issue since time immemorial, it has received more and more attention in recent years. Gender inequality is considered to be an essentially contested concept in which biological and cultural differences form the underlying …

The power of the European Union’s language policy is limited, since it runs its policy based on the principle of subsidiarity. However, this does not mean the EU cannot exert pressure on the member states and thus, influence national language policies. As European countries increasingly focus on the …

The objective of this research is to find out whether the mandate of the European Union Naval Force (EUNAVFOR) Atalanta needs to be altered in order to respond to the changing business model of Somali piracy. This business model has changed from one determined on receiving high revenues through ransom …

The purpose of this dissertation is to determine and evaluate the economic consequences of a hypothetical independence for Catalonia. The desk research was conducted among all the chapters of the dissertation in order to give background of the topic, as well as, to determine these economic consequences. …

This thesis provides an analysis of the drivers and manifestations of xenophobia in European societies. Massive migration flows have taken place in European countries during the second half of the 20th century, which have caused a swift rise of multicultural societies. This rapid societal change has …

The aim of this dissertation was to research how awareness concerning the threats of phishing among Dutch SMEs can be raised in order to improve their online security in the future. The following research question was formulated: ‘‘In what way can awareness concerning the threats of phishing amongst …

“By 1993, the European Single Market becomes a reality” (“Historical overview,” 2014). This is stated by the European Commission in its historical overview on the internal market. The question has arisen whether today, 30 years after the signing of the European Single Act, the European Single Market …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …