From the onset of the Corona crisis, a specific policy challenge was identified in the Netherlands: How to motivate young people to adhere to the behavioral measures, such as physical distancing? Young people have an important role to play in stopping the virus from spreading, but they may be more difficult …

In line with discursive psychology’s re-specification of psychological categories as discursive practices, this chapter focuses on everyday mobilisation as social action. We analyse online communication on Facebook Event pages of local social movements, designed to mobilise for political gatherings such …

Jongeren construeren hun straatidentiteit in toenemende mate online. Deze straatidentiteit kan gezien worden als een manier waarop jongeren zichzelf een bepaald imago proberen aan te meten dat past binnen de straatcultuur. Binnen deze straatcultuur worden jongeren teruggezien die collectief waarde hechten …

This research has been conducted for the company Santa Fe Amsterdam in order to gain more brand awareness through the use of social media. Santa Fe Relocation is a multi-location company that helps with the relocation of expats worldwide. Santa Fe Relocation provides destination services, moving services, …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Cybersecurity is meer dan alleen het nemen van technische maatregelen. En alhoewel gebruikers ten onrechte vaak alleen worden aangemerkt als ‘de zwakke schakel’ binnen die cybersecurity, moet een deel van de maatregelen zich toch echt wel richten op deze groep. Gebruikers gedragen zich immers soms bewust …

Student satisfaction is the pinnacle upon which any effective online learning hinges. It is for that reason, educators design course activities that allow students to effectively practice, work together on relevant projects to personalize their learning. In emerging institutions like the Colleges of …