As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

In this investigation the effect of a reward system on the internal motivation to play sports is measured in the hostel of Tactus Drug Rehabilitation. The investigation arised from a disappointing attendance at the sports. In the theoretical background several theories and studies are discussed. One …

In this paper we explore the influence of the physical and social environment (the design space) son the formation of shared understanding in multidisciplinary design teams. We concentrate on the creative design meeting as a microenvironment for studying processes of design communication. Our applied …

Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …

From artist to art teacher. The paper is based on a pilot study connected to my PhD research which is a case study focusing on how Artist becomes Artist/Teacher. The participants are students in a two years teacher-training program for Artists held by the Icelandic Academy of The Arts. The research …

With changing retirement ages and an aging workforce, interest is growing on the potential contribution of relevant bundles of HR practices in eliciting well-being and performance among aging workers. Drawing on theories on lifespan development and self-regulation, we distinguished two bundles of HR …

This book – Complexity and Territorial Development – tells the story of how academic staff and students at the Van Hall Larenstein university of applied sciences deal with complexity and planning in education and research. It is intended for everyone who is involved in complex projects, but in particular …

BACKGROUND Patients experience a difference in the structure provided by the Dutch Asthma centre Davos (Nederlands Astmacentrum Davos; NAD) and the structure of their own environment in the Netherlands. They therefore find it difficult to transfer the 'new' behavior patterns and the knowledge they gained …

Voordat een visualisatie tot stand komt, is daar een complex proces aan vooraf gegaan. Doel en doelgroepen worden vastgesteld (‘hoe bereiken we welk effect bij wie?’) terwijl daarnaast de relatie tussen de data en de uiteindelijke visualisatie gedefinieerd moet worden (‘hoe laten we wat zien?’). De productie …