Today’s internet has become like Deleuze’s societies of control, media scholars argue. The network’s invisible infrastructure, with near global reach, has amplified hierarchies, and is owned, exploited and surveilled by internet, advertising, and data-analytics companies, and by state security institutions. …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Exploring the politics of networks through and beyond social media Organized networks are an alternative to the social media logic of weak links and their secretive economy of data mining. They put an end to freestyle friends, seeking forms of empowerment beyond the brief moment of joyful networking. …

Het merk Ambitie van NDC mediagroep heeft een nieuwe strategie en kiest daarbij een crossmediale aanpak. In 2015 heeft er een uitbereiding binnen de kanalen plaatsgevonden middels een evenement, namelijk het Ambitie JobCafé. Het evenement groeit in zowel exposanten als bezoekers en moet daarbinnen vernieuwend …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

This bachelor thesis is about the variables and factors to consider when designing a content strategy

In today’s media environment, the medium television regained more popularity, due to the rise of the third golden age of television. The trend introduced and adopted internet streaming and high quality content to the audiences viewing behavior. Series like House of Cards, Game of Thrones or Orange is …

Blog in het kader van project ‘The Network is the Message‘ Met het onderzoeksproject ‘The Network is the Message‘ willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …