Student report on the on the possibilities fro use of bamboo in the Netherlands. In the Netherlands, industrially manufactured bamboo products are mostly used in indoor applications, and hardly in outdoor applications. However, there is an increased interest in using bamboo for outdoor applications, …

The main question this final paper wants to answer is what the opportunities are for Fiber to the Home (FttH) on the Dutch market? In answering this question the Telecompaper report of 2008 and 2009 served as an important source, although 2009 was the main focus since this information was up-to-date. First …

This final project explored the functions and services of the export consultancy firm Zet-Group and focuses on OOO Zet-Group, the Russian division. Furthermore, it lists the obstacles that Dutch SMEs experience when exporting to Russia so that Zet-Group can develop its services to make them fit with …

Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …

How can the grower and the supplier in the greenhouse horticulture industry gain competitive advantage through radical innovation? The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. Realizing this ambition …

The purpose of this report is to investigate the industrial trade networks of Bulgaria for the manufacturing of machines, parts, tools and mechanical equipment. It was assigned by the marketing consultancy KommaNet in order to find out why its main client, the Dutch Centre for Promotion of Imports (CBI), …

The commencement of the Single European market by the signing of the Single European Act led to the foundation of public procurement. Public procurement is the process of purchasing public works, supplies and services by states and their governing bodies in which they have to act transparent, non discriminatory …

Sectoral levelling funds are an arrangement aimed at alleviating a well-known theoretical problem of underinvestment in worker training due to free-rider behaviour of firms. In The Netherlands, collective agreements require firms to participate in such funds in a number of sectors. Using a comprehensive …

This paper researches perceptions of the concept of price fairness in the Dutch coffee market. We distinguish four alternative standards of fair prices based on egalitarian, basic rights, capitalistic and libertarian approaches. We investigate which standards are guiding the perceptions of price fairness …