Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

ABSTRACT The idea of acquiring Computational Thinking Skills gained recent interest by institutions and companies as part of the core competencies shaping the 21st-century. Due to existing stereotypes and gender roles in technical related fields, research has been carried out in how to best excite kids …

​Het doel van dit onderzoek is om te achterhalen of de Zuid-Afrikaanse media op hetzelfde punt is gekomen als de politiek in het land met een hoge vertegenwoordiging van vrouwen. Om dit te onderzoeken wordt gekeken naar de berichtgeving over de twee mogelijke vrouwelijke presidentskandidaten rond de …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

In this study we analyze the difference in perception regarding the BPM initiative between management and employees of an operational department of the Peruvian Air Force and compared the BPM Maturity with benchmark studies. The research question is: Does differences in perception of BPM Maturity between …

Local government organizations such as municipalities often seem unable to fully adopt or implement web accessibility standards even if they are actively pursuing it. Based on existing adoption models, this study identifies factors in five categories that influence the adoption and implementation of …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Een nieuwe technologische ontwikkeling binnen de voedingswereld is de 3D-voedselprinter. Verwacht wordt dat men met dit apparaat gepersonifieerde voeding kan maken en dat de printer een tool kan worden om snel en gemakkelijk een gezonde maaltijd te bereiden. Het 3D-printen van voeding is echter een nieuwe …

As part of my PhD research, I investigate the influence of the use of social media by first year students in higher education. In this research I have lessened the amount of variables, from Tinto’s theory, by including only the best-proven predictive variables, based on previous studies. Hereby, avoiding …