Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …

This article explores cooperation between a commercial supermarket chain and an environmental non-governmental organization linking it to consumer perception of the “The Super Animals” collectable cards promotion initiative. The case study focuses on one particular joint project involving Animal Cards …

Nowadays travelling and exploring new destinations has become vital part of the study abroad experience for many students. There are plenty of choices from different travel companies offering trips and events in preferred destinations for study abroad such as Spain. Consequently, the manner in which …

Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers according …

Until recently, we separated farmers and urban communities. Each had their own ministries, policy plans, cultures, knowledge and education institutes and even political parties. Now we accept that this division is gone in the Netherlands. Rural areas ceased to exist, and urbanity was found everywhere. …

Art and design professions are currently undergoing major transformations. Perhaps for the first time in history, Western art education is no longer naturally linked to stabilising norms within the professional creative practice. During the past few decades, art education has been unable to adapt sufficiently …

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

De presentatie geeft een overzicht van de onwikkelingen van lokale energie initiatieven in Nederland en hoe deze initiatieven met ICT gerelateerde energie diensten kunnen worden ondersteund in hun ontwikkelingsproces van idee naar volwaardige prosumer community. De presentatie is gehouden voor een aantal …

In this paper we focus on the inclusion of decentralized energy production in the current energy infrastructure, and the changing role of the consumer towards a producer and an active participant in the energy value network.