This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In cognitive science, creative ideas are defined as original and feasible solutions in response to problems. A common proposal is that creative ideas are generated across dedicated cognitive pathways. Only after creative ideas have emerged, they can be enacted to solve the problem. We present an alternative …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Introduction: Visually impaired people experience trouble with navigation and orientation due to their weakened ability to rely on eyesight to monitor the environment [1][2]. Smartphones such as the iPhone are already popular devices among the visually impaired for navigating [3]. We explored if an iPhone …

Performance opportunities for classical musicians seem to be declining. Nevertheless, the growth of creative industries is larger than that of the economy. Current emphasis is more on touring, Internet, and non-live performance. Financial viability depends on advertising, social media, merchandising, …

ABSTRACT The idea of acquiring Computational Thinking Skills gained recent interest by institutions and companies as part of the core competencies shaping the 21st-century. Due to existing stereotypes and gender roles in technical related fields, research has been carried out in how to best excite kids …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Het beheer van grote hoeveelheden documenten vormt een steeds grotere uitdaging voor organisaties. Of het nu gaat om bestaande of nieuwe informatiesystemen, lokaal of in de cloud, informatiemanagers stellen zich de vraag welke mogelijkheden er zijn om de toegankelijkheid en vindbaarheid van de informatie …

Does our knowledge about city and urban planning have solid ground? Can historical research promote creative thinking? How can we theorise about urban design and architecture in our age of the media? These questions have guided the creation of this multi-layered, richly documented and illustrated triptych, …

Smart city-policy makers and technology vendors are increasingly stating they want to bring about citizen-centered smart cities. Yet, it often remains unclear what exactly that means, and how citizens are envisaged as actors in smart cities. This article wants to contribute to this discussion by exploring …