Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

In navolging van vele andere universiteiten opent ook Groningen een 'Branch Campus' in het buitenland.

Author supplied: Abstract How can you provide health clubs with the possibility of offering innovative and differentiating services in an increasingly competitive and rapidly changing environment? This was the issue raised by the Dutch health club industry, which has grown rapidly in recent years. …

Bitcoin is de ultieme fiat currency.

De leden van het burgerinitiatief begrijpen het systeem dat ze willen veranderen niet.

Het Platform onderwijs 2032 draait een stokoude plaat af. Wat een intellectuele armoede.

Laat de door Ewald Engelen gepropageerde 'waarheidssprekers' niet alleen zijn anti-kapitalistische 'waarheid' verkondigen.

Presentation 6 October 2015. On Tuesday, 6 October 2015, Wittenborg University did host an event of the Netherlands Institute of Marketing (NIMA) under the theme Building your Brand, from Local to International (taking your brand globally).

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …