Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Introduction The purpose of this report is to analyse the results of the research on the most effective use of social media to generate sales. The board of directors of MARIA TAILOR is interested in the wishes and needs of consumers with regard to social media. The recommendations for MARIA TAILOR are …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

The research is conducted for Nissan Nederland. Since 2017, this company has changed their method of targets engagement. The goal of this change is dividing the method of targets of two car branches of Nissan Nederland, the private market versus the fleet market. The result of this change should help …

The library of The Hague consists of eighteen buildings, scattered throughout the city. The main building, located in the city center, attracted more than 1.1 million visitors and customers in 2016. The library is part of the municipality of The Hague and the main building is actually integrated within …