Zocht je misschien: breed?
Doing business with China, a marketing perspective
Kostelijk, Erik Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?
Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)
How can Primatrassen improve its overall performance?
Cheryl Hofland (Student); L.J. Harris (Begeleider)
Niets anders dan kleren
Feitsma, Maaike (Lectoraat Fashion Research & Technology); Lamoree, Jhim; Teunissen, José; van der Voet, Hanka; Brand, Jan
Aspiring Adventurers in Style
Barthel, Katharina; von Maltzahn, Constantin-Felix (Lectoraat Fashion Research & Technology)
The reputational journey from financial holding towards corporate brand
Roos Zeegers (Student)
Consultancy Report LeadGenerators
Frank Orman (Begeleider); Desirée Michels (Student); Laura Bolick (Begeleider); Flip de Groot (Begeleider)
De economische meerwaarde van publieksevenementen in Leiden
Dennis van Evert (Student); Mieke Warnink (Begeleider)
Beïnvoeding van merkbeleving bij accountmanagers
Cecile Klok (Begeleider); M. Arnst (Student)
Vrijdag Premium Printing
Nikki Theuns (Student); Sander van Lankveld (Begeleider)