Branding in China – an institutional and consumer perspective
Bakker, Diederich (International Business)
Prediction of necessary public charging infrastructure of electric vehicles
Van Montfort, K.; Van Der Poel, G.; Visser, J.; Van Den Hoed, R.
Fashion consumer behaviour impact on the model of last mile urban area emissions
Spijkerman, Rene (Faculteit Techniek)
The influence of values on consumer behaviour
Kostelijk, Erik (Amsib (Cedis))
How will society adopt 3D printing?
Peter Troxler (Lector); Caspar van Woensel
“Grandma, You Should Do It—It’s Cool”
Sebastiaan Peek (Lid Lectoraat); Katrien Luijkx; Eveline Wouters (Lector)
SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
P.E. Ketelaar; L.M. Willemsen (Lector); L. Sleven; P. Kerkhof
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Consumer loyalty program implementation for a startup
Taisiq Marchena (Student)