Over the past two decades, leaders in the global economic broadcasting system have encouraged the liberalisation of the free market in hope that channels would spread the content of local shows to the rest of the world (European Commission). In recent years, however, awareness of the detriments of internet …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

KEBAL is supported by DSM and Rabobank Foundation, and is now in the transition phase from a social program to a sustainable, social enterprise, in order to become independent from donations from other companies and organizations. In order to increase the business potential of KEBAL, a market research …

The launch of MyBank – the EU wide online payment system that provides consumers the possibility to make payments for goods and services in other EU countries via their own online banking environment – may give a boost to cross-border e-commerce within the European Union.

This paper describes innovation in existing and future Master’s degree education in renewable energy at the Hanze University of Applied Sciences Groningen (Hanze UAS). Interrelationships between research and industry are significant within this education. Clearly illustrated by development of the Energy …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

This chapter deals with a fascinating, and for some disturbing, phenomenon in the domain of the media and entertainment industries: unauthorised file sharing, in some cases also referred to as piracy. The latter term, however, was originally used to refer to the organised production of a counterfeit …

This thesis is written on behalf of Tick Yes, an online marketing agency based in Sydney, Australia. Tick Yes is an agency that wants to build up strong relationships between their clients, the brands, and the (potential) consumers of these brands. During the internship became clear that there are three …

The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda …