Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being …

The Arctic Ocean stands at the threshold of significant changes. Climate change and the melting of ice have a potential impact on vulnerable ecosystems, the livelihoods of local inhabitants and indigenous communities, and the potential exploitation of natural resources. (Ilulissat Declaration, 2008, …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Multinational Enterprises (MNE) have various motivations for complying with human rights. Those motivations can be categorized into two distinct categories. The first of these entails benefits to the company, and are thus economic motivations. This group includes issues such as a stable business environment, …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

Full text via link. This research project investigates the connection between internationalisation of small and medium-sized enterprises (SMEs) and innovation in de context of the Utrecht region in the Netherlands. The study makes use of unique data accomplished of with the help of Syntens, the regional …

In order for techniques from Model Driven Engineering to be accepted at large by the game industry, it is critical that the effectiveness and efficiency of these techniques are proven for game development. There is no lack of game design models, but there is no model that has surfaced as an industry …

This report was produced within the framework of the RAAK PRP project ‘Veiligheid op de werkvloer’. Personal protective equipment (PPE) is used on a daily basis by millions of people all over the EU, voluntarily or as a result of EU legislation. In this report we deal specifically with the textile/garment …

Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international …

A large part of making a virtual 3D world look good is in the materials that have been applied to its objects. The MaterialWizard is an interface automatically generated based on a user-written WizardScript, using a custom scripting language. Users can define what data they want to use for a given material, …