Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. …

In media audience research we tend to assume that media are engaged with when they are used, however ‘light’ such engagement might be. Once ‘passive media use’ was banned as a reference to media use, being a media audience member became synonymous with being a meaning producer. In audience research however …

Massive Open Online Courses (MOOCs) have continued to attract considerable media coverage as governments and universities respond to the open and online education movement. Three years after the MOOCs began its rise, it is clear that the HE institutions in the EU are gaining speed in this movement. This …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

This study investigated the influence of personality traits and the differential effect of product categories on brand love. Carroll and Ahuvia (2006) claim that it is relatively easier for hedonic and self-enhancing products to obtain brand love. Nevertheless, in relation to the field of consumer-brand …

Dutch households still appear to have no confidence in the financial sector. In the period of 2006 until 2009, public confidence in Dutch financial institutions fell sharply. In 2010, this somewhat rebounded, but since then remains substantially lower than before the start of the financial crisis. This …

Social media neemt, in deze tijd, in het leven van jongeren een steeds grotere plek in. De missionaire organisatie Agapè - StreetLink, die werkt in de wijk Bospolder in Rotterdam met jongeren uit de wijk, merkt deze ontwikkeling en wil hierop inspelen. De jongeren waarmee zij werken zijn allen actief …

Kavinuko prekyba JSC is a Lithuanian private limited liability company. Gurman’s is the main coffee and tea brand of Kavinuko prekyba. The main business activity of the company is wholesale and retail of naturally flavoured high quality coffee. Company is willing to find more partners abroad and expand …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

In our research project we investigate for Dutch young adults in three consecutive studies sports club involvement (SCI; in Dutch: clubgevoel). At the Dublin conference we present results of the first exploratory study. It consists of two parts: a small scale semi-structured survey (n=30) and a large …