In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …

In our in-depth case study on two circular business models we found important roles for material scouts and networks. These key partners are essential for establishing circular business models and circular flow of materials. Besides, we diagnose that companies are having difficulties to develop viable …

The urgency for developing a circular economy is growing, and more and more companies and organisations are concerned with the importance of adapting their business to fit a changing economy. However, many analyses on the circular economy are still rather abstract and there is a lack of understanding …

Paper presented at EURAM 2019: Exploring the Future of Management, Lisbon. Solution ecosystems can help to solve or minimize societal problems. A wide range of different actors are involved in co-creating a solution. Together, they form a ‘solution ecosystem’. They co-create different forms of value …

For their technological sustainability innovations to become successful, entrepreneurs can strategically shape the technological field in which they are involved. The technological innovation systems (TISs) literature has generated valuable insights into the processes which need to be stimulated for …

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry …

A research exploring the trends of health and wellness on the Dutch sweet bakery market and how they are applicable to the products manufactured by the company.

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