Which value type promises more value in marketing communications?
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
The age of digitisation: The influence of digital channels on customer experience and customer relationships
Harald Pol (Lid Lectoraat); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
Spotless? Perceived Cleanliness in Service Environments
Vos, Martijn; Pruyn, Ad; Mobach, Mark P.; Galetzka, Mirjam; van Hagen, Mark
Human values as added value (s) in consumer brand congruence
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)
Cleaning with services and spaces:
Vos, Martijn; Galetzka, Mirjam; Mobach, Mark P. (Facility Management); van Hagen, Mark; Pruyn, Ad
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
Into the light: effects of the presence of cleaning staff on customer experience
Vos, Martijn; Sauren, Jessica; Knoop, Olaf; Galetzka, Mirjam; Mobach, Mark P. (Facility Management); Pruyn, Ad
Measuring perceived cleanliness in service environments
Vos, Martijn; Galetzka, Mirjam; Mobach, Mark P. (Facility Management); van Hagen, M.; Pruyn, Ad
Cleanliness unravelled: a review and integration of literature
Vos, Martijn; Galetzka, Mirjam; Mobach, Mark P. (Facility Management); van Hagen, M.; Pruyn, Ad