This post is sponsored: effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
S.C. Boerman; L.M. Willemsen (Lector); E.P. van der Aa
Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
Komala Mazerant; Lotte Willemsen; Anne-Lise Kamphuis; Gerrita van der Veen
The network is the message
Rogier Brussee (Lid Lectoraat); Dr. Gerrita van der Veen (Lector); Dr. Lotte M. Willemsen (Lector); Thijs Waardenburg (Lid Lectoraat)
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
P.E. Ketelaar; L.M. Willemsen (Lector); L. Sleven; P. Kerkhof
Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review
G. van Noort; L.M. Willemsen (Lector); P. Kerkhof; J.W.M. Verhoeven
Program-involvement effects on commercial attention and recall of successive and embedded advertising
M. Moorman; L.M. Willemsen (Lector); P.C. Neijens; E.G. Smit
The ironic effect of source identification on the perceived credibility of online product reviewers
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner
Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties
L.M. Willemsen (Lector); G. van Noort; F.E. Bronner
Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness
S. Zwier; T. Araujo; M. Boukes; L.M. Willemsen (Lector)