In this paper we propose a novel approach for validating a simulation model for a passengers' airport terminal. The validation approach is based on a "historical data" and "model-to-model" validation approach, and the novelty is represented by the fact that the model used as comparison uses historical …

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Founded in 2014, Dashmote was a rapidly growing and globally operating Software as a Service (SaaS) company based on its Artificial Intelligence (AI), natural language processing and visual recognition technologies. The founders aimed to guide people toward success in an AI and data-driven world by improving …

Urban regions are confronted with huge sustainability challenges. Their future depends to a large extent on our ability to promote sustainable urban development. However, sustainability challenges in cities are inherently complex and need integrated, multidisciplinary solutions. This textbook on Smart …

Keynote at Flüchtige Zugehörigkeiten

The profiles from data-driven profiling applications are a model of the reality. The interpretability of these profiles for end users, e.g. policymakers, is often far from trivial. How and why these models are obtained by the applications are often regarded as a black box. In recent years several profiling …

The increasing interest and discussion on the topic of AI as well as the Netherlands’ high degree of digitalization incited research on the topic. The goal of this study is to evaluate the current applications and use of AI as well as identifying predictive factors in its lower-than-expected adoption. To …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

SamenvattingIn opdracht van Snelder Zijlstra Bedrijfsmakelaars is onderzoek gedaan naar de mogelijkheden om Big Data te gebruiken in het (ver)huurproces van een bedrijfsmakelaar. De probleemstelling van het onderzoek luidt als volgt: ‘Welk overzicht met Big Data-analysetools kan voor een bedrijfsmakelaar …