In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that …

Zowel in de marketingtheorie als in de praktijk is er veel aandacht voor zowel klantbeleving als voor merkbeleving. Vreemd genoeg is er onvoldoende afstemming tussen beide. Zo houden experiencespecialisten en accountmanagers zich niet bezig met merkwaarden, en houden brandmanagers en CMO’s (Chief Marketing …

Inter-organizational arrangements that aim to address social and environmental “grand challenges” often take the form of multi-stakeholder initiatives (MSIs) (also cross-sector partnerships or collaborations). Grand challenges -- problems characterized by knowledge uncertainty, dynamic complexity and …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

Inter-organizational arrangements that aim to address social and environmental “grand challenges” often take the form of multi-stakeholder initiatives (MSIs) (also cross-sector partnerships or collaborations). Grand challenges -- problems characterized by knowledge uncertainty, dynamic complexity and …

Presentatie namens de Werkplaats Online Ondernemen, voor circa 20 MKB-ers

De essentie van merkpositionering en de relatie met marketing. College voor Assoc Degree AD Ondernemen

Presentatie vanuit de WOO (Werkplaats Online Ondernemen) voor de Groninger Promotiedagen.

AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

This research is to gather insights into Talent mobility across brand portfolio’s, the support they are receiving from TM and the internal barriers that are possible hindering and limiting their mobility aspirations. Talent are unanimously supported in their endeavours of mobility, facing the consequences …