The delicate interface between management accounting and marketing management
van Helden, Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
E-commerce businesses are taking customers back to the store
Flora L. Visscher (Begeleider); L.J. Harris (Begeleider); Julian D. Curpanen (Student)
Marketing Automation
Michelle Bloemendaal (Student); Agota Szabo (Begeleider)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
Exploring Vivonline's brand resonance potential
Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider); Kylie Brons (Student)
SOCIAL MEDIA AND SMALL CLOTHING E-TAIL
Veselina Nedelcheva (Student); Ivonne Louw-Dekker (Begeleider)
Independent Coffee Cafe Marketing In The Netherlands
Breshna Sarwary (Student)
An Insight into Firm Perspective on the Use of Electronic Word-of-Mouth
D.C. Nevels (Docent); G. Duysters
Restaurants and Local Businesses Go Online
Wouter van Dam (Begeleider); Isaure de Kerros (Student)
China West Europe company
Long Qiu (Student); Gerbrand Rustenburg (Begeleider)