Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

In the Netherlands and some neighbouring European countries, the electric vehicle (EV) charging sector is receiving attention from market regulators. Concerns relating to competitive processes in this developing and rapidly growing sector are being raised. This paper identifies specific markets where …

The current food environment in The Netherlands is considered obesogenic. Eighty percent of the products in supermarkets are unhealthy. The Wheel of Five is the well-established, science-based Dutch food-based dietary guideline (FBDG) developed to stimulate healthier choices. In addition, simple directions …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

The Netherlands have enriched soil good enough to grow all types of vegetables needed for its use. There is no need for imports, especially for vegetables and it also allows local growers to sell vegetables in their local neighbourhood earning more than exporting it to other countries and earning less. …

This paper analyses the impact of two structural context factors on mathematics teacher students. First, the Netherlands is coping with a massive mathematics teacher shortage. Second, the Dutch knowledge-economy feeds the private tutoring sector. The impact on young teacher-students is tremendous; they …

As a full company, with corresponding overhead costs, the average cost to hire a designer working for Witteveen + Bos is €90 per hour. In comparison, an experienced self employed designer working from home with a yearly income of €100.000 will do the same job for roughly €60 to €70 per hour (€100.000 …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

This report presents research on how to determine the best suitable export method to export organic Dutch dried sausages to Denmark. This research was necessary as the organic market is growing and the demand for dried sausages is growing as well. The Danish demand for organic products is already the …