Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Introduction The purpose of this report is to analyse the results of the research on the most effective use of social media to generate sales. The board of directors of MARIA TAILOR is interested in the wishes and needs of consumers with regard to social media. The recommendations for MARIA TAILOR are …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Tomorrow wil erachter komen hoe zij online betrokkenheid onder de volgers van de Facebookpagina van Jumbo Breda Belcrumweg en Jumbo Le Febre kan creëren. Deze twee vestigingen staan centraal, omdat Tomorrow constateert dat de grootste verschillen binnen hun klantenkring te vinden zijn bij deze vestingen. …

Risico- en crisiscommunicatie heeft één gezicht in Zeeland: Zeeland Veilig. Veiligheidsregio Zeeland is initiatiefnemer en werkt hierbij samen met tal van Zeeuwse veiligheidspartners aan een veilige provincie en een zelfredzamere bevolking. Facebook is opgenomen in de online strategie van Zeeland Veilig, …

Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …