The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

The following market research report was conducted for Aash Creations to understand the target market for art skills development and art-based wellness programmes in Trivandrum. The target market for these services are adolescents between the ages of 12 and 18 who attend private schools. Parents are …

This thesis was written for the company Van Spronsen & Partners (VSP), a hospitality consultancy company based in Leiden. VSP is a hospitality consultancy agency which specialises in the hospitality and leisure industry with over 35 years of experience. The company is receiving an increase of requests …

How personal branding on LinkedIn influences the employability outcome of young professionals. After researching this topic through quantitative and qualitative data, a gap has been identified between "how universities are preparing students on personal branding efforts on LinkedIn", "What young professionals …

This study sought to analyse societal challenges and aimed to understand the impact of cultural synergy within a multicultural workforce on the performance of German luxury hotels. To capitalize on the increasing degree of cultural diversity within society and the workforce, the following question was …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

This research aims to explore the phenomenon from a qualitative perspective. Following the design-based research cycle, this research aims to explore and uncover ‘How stigma influences working mothers in General Manager positions?’. To achieve this, ten semi-structured interviews with ten female General …

An exploration of gendered language shaping inclusion of nonbinary employees.

This research is based on a study regarding why hospitality school graduates leave the industry after a few years. Purposeful hospitality was the focus of attention, and it investigated what it requires to attract and retain talent in the industry. The basis for this exploratory research stemmed from …

This thesis focuses on the factors that increase the likelihood for restaurant owners in The Netherlands to survive the COVID-19 Pandemic. What are the effective strategies restaurant owners should consider. A Creative Crisis Plan is created