Purpose A growing body of scholarly research focuses on internal communication (IC), which, over the past decade, has become an important specialisation within the field of communication. However, little scholarly attention has been paid to IC education, resulting in a lack of academic knowledge about …

This thesis contributes to the knowledge and insights regarding the competencies describing a highly talented international business professional – here managers and leaders – according to professionals themselves, resulting in a competency framework or profile related to talent. In addition, international …

Systeeminnovatie aanpak met voorbeelden uit de zorgsector voor een evenement georganiseerd door de Healthy Ageing Professionals Master voor collega's in de zorg

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Dit boek is een pleidooi voor de erkenning van de complexiteit van de wereld waarin managers, professionals en beleidsmakers moeten opereren. De instrumenten die tot nu toe voorhanden zijn, bieden vaak te weinig soelaas en vergroten juist regelmatig de problemen. Het is tijd om nieuwe begrippen te omarmen, …

Following up on recent sociological attention to how futures are imagined and how views of the future influence economic and political action, this mini-conference aims to create an interdisciplinary dialog on time horizons presumed or articulated by theorists, professionals, activists, journalists, …

Samenvatting Eerder uitgevoerde veldstudies laten zien dat het werkveld de strategische competentie (afstemmen op de context en onderdeel van de communicatieve competentie) van groot belang vindt. Dat geldt vooral voor juristen en communicatieprofessionals, omdat zij veel schrijven in hun werkpraktijk. …

Doing business with France and in France is a term that is very familiar in the Netherlands. The French Chamber of Commerce (CFCI) in Amsterdam was therefore founded in 1979 by initiators like Freddy Heineken. The CFCI gained a lot of success till now, as it has network of more than 200 members and 1600 …

This graduation research reflects the findings about the glamping trend and the possibilities in the expansion and design of new glamping accommodations and site layout at Zonneweelde based on the wishes of the current target group. As the glamping trend is relatively new and little research has been …