Onderzoek naar wensen en behoeften van klant over eigen customer journey en advies over hoe de journey geoptimaliseerd kan worden.

The primary purpose of this chapter is to provide insights into the body of scholarly literature on the question of magazines and sustainability—in both production and editorial content. This chapter will also discuss production-side issues for business decision-making and policy, as well as editorial-side, …

Welke krachten maken dat professionals goed werken? Margreeth Kloppenburg over beroepstrots en beroepseer

This qualitative interview study explores the practices of adult female gamers who play the videogame The Sims, focusing on the motivations they have for playing and how playing a video game might influence their digital competence. We address the wider context of leisure and the household, investigating …

De afgelopen jaren verkiezen steeds meer organisaties digitale communicatiemiddelen boven papieren communicatiemiddelen. Bedrijven die hun geld verdienen met traditionele communicatiemiddelen zien hun omzet daardoor dalen. Zo ook Maters & Hermsen (hierna ‘M&H’ te noemen). Belangrijke klanten die het …