The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

This study examines the integration of Connected Autonomous Transportation (CAT) systems at container terminals, focusing on identifying and prioritizing key performance indicators (KPIs) important to trucking companies. Using a mixed-methods approach, including a literature review, stakeholder interviews, …

In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention …

The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

The aim of this business case is to provide a comprehensive analysis and strategic guide focusing on refining the existing candidate sharing and management processes to enhance efficiency and effectiveness in the recruitment operations. Page Personnel Utrecht, as a leader in the recruitment industry, …

Introduction: Digital technologies , such as big AI and cloud computing are driving digital transformation (DT) in organizations. The World Economic Forum ( reports that over 75% of organizations plan to adopt these technologies within five years, leading to a skills disruption as employees lack the …

Purpose – The purpose of this study is to contribute to a better understanding of innovative forms of collaboration between different types of enterprises – aimed at scaling social impact – and address the challenges and complexities inherent to these specific types of partnerships. The particular focus …

This qualitative study investigates the role of coworking spaces as innovation intermediaries, focusing on a specific case study in Amsterdam. We introduce a comprehensive framework that integrates five key coworking space units and delineates three primary innovation intermediary roles: facilitation, …

As multifunctional places that combine shopping and hospitality with public space and residential functions, urban consumption spaces are sites where different normative orders surface and sometimes clash. In Amsterdam, such a clash emerged over touristification of consumption spaces, eroding place attachment …

The rapidly evolving aviation environment, driven by the Fourth Industrial Revolution, encompasses smart operations, communication technology, and automation. Airports are increasingly developing new autonomous innovation strategies to meet sustainability goals and address future challenges, such as …