In deze scriptie is onderzocht hoe je conversierate van websitebezoekers tot sale qualified lead (potentiële klanten) kan worden vergroot. Het onderzoek is gericht op inbound marketing vanuit communicatieperspectief. De achterliggende gedachte is dat content relevanter is indien deze is afgestemd op …

A survey conducted in 2012 among publicly financed higher education institutions in the Netherlands revealed a growing awareness of the strategic relevance of Open Educational Resources (OER) and Open Education. However, hardly any policy or strategy related to OER and Open Education had been formulated …

Normal educational programs do have an exam at the end, where a certificate or diploma can be obtained. All students get the same document, however not all students are equal. Enterprising and entrepreneurial students typically have low scores on tests, but do have experienced a lot of valuable things …

Social entrepreneurship has been defined until now by borrowing insights from commercial, Schumpeterian entrepreneurship as well as a new way of looking at non-profit work (Peredo and McLean, 2006; Short et al., 2009). Inspired by the use of a competence perspective to define entrepreneurship (European …

The development and application of modern technology plays a pivotal role in modern warfare. Therefore it is evident, that projects on large material renewal and acquisition attract a lot of attention in both the military and the political scene. Introducing new technologies and novel military platforms …

The transatlantic data transfer between the U.S. and the EU would have been extremely complex and expensive if the European Commission together with the U.S. Department of Commerce had not originated the Safe Harbor agreement in 2000. As recently as the beginning of 2014 the European Parliament, especially …

Agent-based models (ABMs) are important tools for predicting infectious disease epidemics and for designing effective interventions. ABMs take into account individual differences, for instance in contact rate. The drawbacks of ABMs are high complexity and low performance. In this paper, we present a …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

The initial encounter between a buyer and a seller has received much attention among practitioners. The first time a buyer interacts with a seller is thought to be highly influential. The premise is that buyers form an opinion during this first encounter, or even the first minutes of this encounter. …

Laboratory research was done on flat glass substrates to study the effect that brine salinity has on adhesion mechanisms between oil and clay particles. This is done by evaporating a small clay suspension droplet (6 ul) on a glass slide that leaves a thin layer of clay upon which oil can be attached. …