Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to …

There is an urgency and need to develop an innovative strategic approach for organizations to develop a sustainable organization for the future, in which they are able to respond resiliently to major environmental challenges and changes in the short term and adjust the management of the organization. …

Moral food lab: Transforming the food system with crowd-sourced ethics

This paper investigates how management accounting and control systems (operationalized by using Simons’ (1995a) levers of control framework) can be used as devices to support public value creation and as such it contributes to the literature on public value accounting. Using a mixed methods case study …

As a strategy to better manage the social-exclusionary impacts of overtourism, urban decision-makers in Amsterdam are looking at the physical spreading of events to better manage crowds, mobility and anti-social behaviour. Perceptions of safety, security and exclusion can vary significantly across the …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …