The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

The German market for equine eye care products is small, but there is a high need and a willingness to pay for specific care products among equestrians. This analysis of the general trends, distribution channels, product types, packaging, active substances, claims and prices provides a guide for future …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Banana is an important commercial fruit crop for smallholder farmers in Arba Minch, southern Ethiopia. However, its sector is experiencing many constraints and limited attention given to productivity and marketing. Therefore, this study was conducted to analyze the banana value chain in order to identify …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

Meet the club-goer. Today he woke up thinking that, compared to the typical weight of his miseries, the day feels quite light. Upon waking up, he suddenly decided to go to the club tonight. Prior to this happening, he makes a pact with himself to do his duties: deliver to society and eat his meals. Perhaps …

Let’s Get Physical: A Sample of INC Longforms, 2015-2020 marks the five year anniversary of the INC Longform series. Based on research both theoretical and practice-based, INC Longforms showcase original projects, reflections, and critique. The essays in this collection invite the reader to look ahead …

The design of a spatial distribution structure is of strategic importance for companies, to meet required customer service levels and to keep logistics costs as low as possible. Spatial distribution structure decisions concern distribution channel layout – i.e. the spatial layout of the transport and …

Channel State Information (CSI) analysis for Predictive Maintenance using Convolutiona Neural Network (CNN).

The following research was carried out as a graduation project and done on behalf of The European eCommerce and Omni-Channel Trade Association(EMOTA). EMOTA is a lobbying firm that works to promote eCommerce in the European Union by helping policy makers eradicate trade barriers. The main research question …