Increasing guest satisfaction by implementing personalization in the guest journey.
Julia Schuuring (Student); Pieter-Jan Massoels (Begeleider)
Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions
Lenka van Riemsdijk (Onderzoeker); Paul T.M. Ingenbleek (Onderzoeker); Hans C.M. van Trijp (Onderzoeker); Gerrita van der Veen (Lector)
Brands, Values and Consumers. The importance of values in consumer behaviour
Ronald Voorn (Onderzoeker)
Which value type promises more value in marketing communications?
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product
Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)
Perception of consumers on safety of food in Abuja municipal area council, Abuja, Nigeria
Adedayo, A. (Student); Kauffmann, E.H.
Developing a sustainably sourced capsule collection for Hang Eleven
Gilbert, CJ (Jenna) (Student)
Communication on processed food relating to the way of eating and health
Verhoeven, M. (Student); Asperen, J. van (Student); Kloosterman, M. (Student); Huybers, S.; Roodenburg, A.
Reaching a stable customer base
Bogdan Hobjila (Student); Johan Weggemans (Docent); Arthur Bol (Begeleider)
Consumer preferences for parcel delivery methods: the potential of parcel locker use in the Netherlands
E. Molin; M. Kosicki; J.H.R. van Duin