Brand orientation as a marketing perspective for primary healthcare organizations
Harald Pol (Lid Lectoraat); Eveline van der Herberg (Onderzoeker); Di-Janne Barten (Onderzoeker); Judith Tielen (Onderzoeker); Gerrita van der Veen (Lector)
Stakeholder Engagement for a Local Energy Community in Energy Transition– Case of De Heuvel/Amstelwijk
Xiao Peng (Onderzoeker)
Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions
Lenka van Riemsdijk (Onderzoeker); Paul T.M. Ingenbleek (Onderzoeker); Hans C.M. van Trijp (Onderzoeker); Gerrita van der Veen (Lector)
Holistic Cybersecurity for Businesses: A Comprehensive Guide
Hani Al-Ers (Lid Lectoraat)
What CRM strategy would be most effective for KUGI in cultivating brand awareness and repeat purchases?
Mikke van Iersel (Student); Fabian Fagel (Begeleider)
Designing digital nature for older adults
van Houwelingen-Snippe, Josca; Ben Allouch, Somaya (Lectoraat Digital Life); van Rompay, Thomas J. L.
The Business Ecosystem Perspective in Digital Strategies
Martin van den Berg (Onderzoeker); Klaas Brongers
Reaching a stable customer base
Bogdan Hobjila (Student); Johan Weggemans (Docent); Arthur Bol (Begeleider)
Recruiting social movement members through personal referrals
Vladimir Genov (Student)
Towards a pattern library for algorithmic affordances
Erik Hekman (Onderzoeker); Dennis Nguyen (Onderzoeker); Marcel Stalenhoef (Onderzoeker); Koen van Turnhout (Lector)