In the Self-Determination Theory (SDT) basic psychological needs for relatedness, autonomy and competence are distinguished. Basic psychological need fulfilment is considered to be critical for human development and intrinsic motivation. In the Netherlands, the concept of basic psychological need fulfilment …

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

I am glad to share the major findings of my bachelor thesis with you. Let me first give you an insight in the current situation within IBM and the Madrid International Services Centre.The global economy is suffering from a crisis hitting several big corporate players. Nevertheless,IBM and the Centre …

No summary available