The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation …

The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand …

This thesis was written for the company Van Spronsen & Partners (VSP), a hospitality consultancy company based in Leiden. VSP is a hospitality consultancy agency which specialises in the hospitality and leisure industry with over 35 years of experience. The company is receiving an increase of requests …

This research is based on a study regarding why hospitality school graduates leave the industry after a few years. Purposeful hospitality was the focus of attention, and it investigated what it requires to attract and retain talent in the industry. The basis for this exploratory research stemmed from …

The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

How the customer experience in luxury retail is changing and what the future of it looks like based on customers needs and wants.

The idea of the research was to discover the market potential and demand for ESG consultancy in the hospitality industry in The Netherlands. The need for ESG is coming from the newly adopted by the EU Regulations, which aim to ensure sustainable development and social responsibility. After conducting …