De wensen en behoeften van personen die incentive reizen boeken zijn achterhaald. Omdat is gebleken dat stimuleren tot boeken van incentive reizen in drie verschillende fasen van de B2B buyer journey gebeurt, zijn complementaire adviezen geschreven om meer boekingen te genereren. Adviezen om bewustwording …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

The primary goal of front of pack (FOP) labelling is to help consumers make healthier choices through communication. A secondary goal is to encourage producers to improve the nutritional composition of their products. Evidence has shown that (FOP) labelling can help consumers to make healthier food choices …

This Workpackage designs and implements ways of communication on the progress and results of the Power to Methane project to the outside world by means of target group differentiation, communication plan, design of an appropriate project logo and overall incentive to tell the world what we are doing, …

from Narcis.nl: "Background: Introducing a post-discharge community pharmacist home visit can secure continuity of care and prevent drug-related problems. Currently, this type of pharmaceutical care is not standard practice and implementation is challenging. Mapping the factors influencing the implementation …

The municipality of Amsterdam wants to have an emission free taxi sector by 2025. In order to reach that goal, the city has taken a number of measures which favour clean taxis above conventional taxis. One of these measures is an innovative priority privilege scheme at the Amsterdam Central Station taxi …

This paper analyzes the influence of three private incentive mechanisms over decision making related to improved sustainability of fishing practices in Filipino tuna fisheries. The three mechanisms compared are the World Wildlife Fund for Nature’s fishery improvement project model, Marine Stewardship …

Participatory data collection relies on the commitment of the participants to report data continuously, which makes providing incentives to people crucial. In this case study, we describe how we designed a web app by using different incentive mechanisms to collect participatory data for monitoring community …

The professional development of teaching staff in relation to the internationalisation of higher education institutions has not received the attention that it deserves from managers in higher education. This requires an HRM policy that explicitly addresses the issue of competence development of teaching …