Organizing local ‘green’ entrepreneurship
Gerrita van der Veen (Lector); Sven Willemsen (Lid Lectoraat)
The effects of Social Content Marketing in the sportswear industry
Carola de Bruin (Student); Luc van Dijk (Begeleider)
Product placement
Jordy den Hollander (Student); Anjali Brito Barbosa (Begeleider)
Customer Relationship Management.
Donna Hijner (Student); Jordi de Looff (Begeleider); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)
The impact of physical changes on customer behavior
Mobach, Mark P. (Facility Management)
De redenloze consument
Arne Maas (Lector)
Determinants of service innovation
Mathieu Winand; Steven Vos (Lector); Thierry Zintz; Jeroen Scheerder
The consumer decision process model applied to websites
Emmelie A.P. van Kooten (Student); J. Veldman (Begeleider)
Search, Social and Mobile in marketing strategies
Marloes F. Weerd (Student); W.M.J. van Leeuwen (Begeleider)
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
Yoch de Visser (Student); A.E. Kandou (Begeleider)