Influencer marketing on Instagram for high-street fashion brands, and the purchase intention
Kashif Munawar (Student); Jonneke F.M. de Koning
Personal traits for inspiring, informal leadership
Rainer Hensel (Lid Lectoraat); R.C. (Ronald) Visser (Lid Lectoraat)
Onderzoek neuromarketing
Floortje Klein Schiphorst (Student)
Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
Komala Mazerant; Lotte Willemsen; Anne-Lise Kamphuis; Gerrita van der Veen
Marketingplan voor Rent Your Room
Steffie Dofferhoff (Student)
Effectieve en hedendaagse B2B marketing
Sandra Kuyf (Student)
Social media: van strategie tot uitvoering
Jasper Kramp (Student)
Contemporary fashion brands
Yoshka Stooker (Student); J.E. Schröder
The rise (and fall?) of HR analytics
Sjoerd van den Heuvel (Lid Lectoraat); Tanya Bondarouk
How is Sanoma Media Netherlands B.V. improving their Customer Engagement by using Online Native Advertising?
Jamie Lee Balek (Student); Jos Schroder (Begeleider); P.M. Koelemij (Begeleider)