The semantic differential is a widely applied measurement technique in the information systems field. As we demonstrate in this study, however, there is evidence that many of the applications of the semantic differential seem to be subject to common shortcomings. In this study, we address these shortcomings …

Dit afstudeerdossier is geschreven voor het afstuderen door Feline Schäffers (10037470). De afstudeeropdracht is 'Ontwerp van een portal/marketplace voor de Haagse Makers; waar mensen ruimte, experts en machines kunnen boeken.'. Allereerst is er deskresearch en doelgroeponderzoek uitgevoerd, vervolgens …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

The authors examine the remarkable rise of cyberspace as an arena of interest for national and international security policy through the prism of 'securitization' theory. Considering the relative few serious cyber attacks to date, what explains this rise to prominence and is it actually justified, or …

‘Panta rhei’ was the immortal wisdom, spoken over 2,500 years ago by the Greek philosopher Herakleitos. ‘Everything flows’; everything changes and nothing remains the same. More than ever, this is true for the competitive environment of many organizations. Whether resulting from technological progress, …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …