Vlees eten is geworteld in onze eetcultuur. Het minderen van vlees vraagt tijd. Ondanks campagnes die plantaardige diëten promoten eet volgens CBS nog zo’n 95% van de Nederlanders vlees, en de meeste daarvan doen dat meerdere keren per week als een stukje vlees bij de maaltijd. Om op kortere termijn …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

We are living in a flexitarian age, in which reduced meat eating and vegetarianism are normalising, while simultaneously meat eating is still the norm in Dutch society. A resulting individualisation of diets begs the question whether and how omnivores and veg*ns living together maintain commensality. …

High consumption of animal-source foods, specifically meat, adversely affects human health and the environment. Dietary habits are shaped at younger ages and a reduction in meat consumption may be facilitated by the life course transitions in early adulthood, but studies are limited. This study among …

To feed the expected population of nearly 10 billion people by the year 2050, radical changes must be made in the ways that food is produced and in the types of foods that are consumed. Supplying the ever-growing demand for animal-based meat has caused the current global food system to produce negative …

Due to growing awareness of nutrition’s impact on human health and the environment, more people decide to adopt a sustainable diet. Some decide to become flexitarians, and others stop eating meat completely. It has been also observed that mood plays a big role in influencing eating behaviours. Scientists …

The Dutch market for meat substitutes has grown steadily, however, their market share is still low, and meat consumption in the Netherlands is not decreasing. For a transition towards a more plant-based diet, understanding consumer motives regarding meat substitutes is important. The purpose of this …

Climate change is becoming an increasingly important topic and issue worldwide. To change what is currently happening, adjustments within society need to be made. Plant-based diet have a smaller ecological footprint compared to other diets, such as a meat-based diet. In addition, research shows that …

The transition towards sustainable, healthy diets in Europe is necessary to make Europe the first climate-neutral continent by 2050 and achieving the United Nations Sustainable Development Goals. It is well established that meat production and consumption are unsustainable from environmental and health …

This study originates from an increasing demand for seaweed cultivation. HZ University of Applied Sciences, together with farmers, under the umbrella “Living Lab Schouwen Duiveland” will conduct a field study to assess the possibilities for introducing brown seaweed cultivation at or near existing mussel …