This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

So-called fake news and problematic information on social media assume an increasingly important roles in political debate. Focusing on the (early) run-up to and aftermath of the 2020 U.S. presidential elections, this study examines the extent of the problematic information in the most engaged-with content …

Media literacy is an important element in countering the harmful effects of dis- and misinformation. To date, the main perspective on media literacy can be described as a ‘liberalist’ view of media literacy, focused on the nature and source of individual messages (Phillips and Milner, 2021). In this …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Social networks and news outlets use recommender systems to distribute information and suggest news to their users. These algorithms are an attractive solution to deal with the massive amount of content on the web [6]. However, some organisations prioritise retention and maximisation of the number of …

Because major depressive disorder (MDD) has a strong negative impact on patients' lives, well–designed treatment programs are needed that address the lasting effects of MDD. Previous work has shown that such programs should not only focus on symptomatic recovery, but also on the subsequent personal recovery …

Algorithmic curation is a helpful solution for the massive amount of content on the web. The term is used to describe how platforms automate the recommendation of content to users. News outlets, social networks and search engines widely use recommendation systems. Such automation has led to worries about …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Het doel van deze studie was om meer inzicht te krijgen in de manier waarop mensen informatie verwerken na het zien van constructief nieuws. In dit kader werd een experiment (N = 575, 18 – 90 jaar) uitgevoerd om te onderzoeken hoe constructieve, in vergelijking met niet-constructieve, nieuwsverslaggeving …

This research investigates the possibility of implementing ACES into the current visual effects pipeline of Het Nieuwe Kader. Het Nieuwe Kader had the feeling that their pipeline was outdated. It did fulfill their needs, but they thought the work could be done better and more efficiently. Aside from …