The increasing global population is pushing companies to come up with alternative ways of production to meet the demand (Roser, 2013). The problem of feeding nearly 10 billion people in 2050 is described by the EAT Lancet commission and in order to meet the demand that comes with the growing number of …

The purpose of this Young Professional Semester Portfolio is to create a collection of micro wedding packages for millennial couples in the Netherlands for Santé Weddings and Events – a wedding planning company in Amsterdam. The micro wedding packages will be a solution to the problem that the company …

QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …

Global dynamics challenge businesses and industries more than ever before. Notably, the trend of sustainability impacts the tourism industry, which explains the focus on consciousness and projects initiated by NGOs.  This research study was conducted for Fundación CODESPA – a changemaker striving for …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

Gamification is dé hype van 2019Onderzoek naar gamification in het Holland Casino Enschede Hoe kan het Holland Casino Enschede in de toekomst aantrekkelijker worden voor zowel de millennial gast als de millennial werknemer? Geschreven door: Isabel HassinkStudentnummer: 424167Inlever datum: 14-10-2019Versnelde …

Deze scriptie onderzoekt een oplossing voor het ongewenste beeld van de organisatie onder de millennials van Organisatie X. De aanleiding is de afname van het aantal millennials die vanaf Organisatie X reist, het daardoor verdwijnen van populaire producten en de kosten die tot op heden zijn besteed aan …

This qualitative study explores perspectives towards motherhood of young Millennial women for preconception care purposes. The findings highlight the specific views that Millennial women have of motherhood: Mental mood boards portray both realistic and idealistic images of childbearing and motherhood. …