In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

This article deals with the question of why the architecture of new gated communities includes references to built heritage. The emergence of ‘gated communities’ in the Netherlands is especially interesting because its diffusion is not primarily driven by distinct urban segregation and the gap between …

Dit artikel stelt dat beleidsverandering binnen de Europese Unie (EU) ook voortkomt uit besluitvorming op dagelijks niveau. Om veranderingen aan te kunnen wijzen en te verklaren dient de traditionele rationele keuzetheorie en de oriëntatie op instrumenteel-strategisch handelen te worden aangevuld met …

New attitudes is about the new role of the designer with respect to (re) programming and (re) development. Architecture, architects must now adopt ‘a sober-minded, enterprising, inventive and self-critical attitude in redefining [their positions] within the design field and within a social and physical …

Corporate identity represents the sum of immaterial values in an organisation, as well as the degree to which employees identify with their employer. For this reason, the purpose of this paper will be to first assess whether the FCJ has a distinct and personal identity, and what the consequences are …

Every year so many new games are coming out on the market, while free time becomes a scarcity. It is hard for game developers to make games that catch the eye and attract the attention of players. ArenaNet wants to know how to make their games stand out and motivate their players to keep playing them. …

"The World of the [open] innovator" described the background of the revolution we are in in innovation and what the consequences are for innovation, changing towards design driven open innovation. We reframed innovation to meet new needs and values of companies and organizations in our work field. We …

Weinigen zullen betwijfelen dat het nuttig is om onderzoek te gebruiken om de praktijk van sociaal werk te versterken. Een Europees congres eind 2009, met deelnemers uit sociaal werk onderzoek, beleid en praktijk, formuleerde bezorgdheid over het ondergebruik van de beschikbare resultaten uit sociaal …