This thesis project is "A Consultative Research for WATA SOLUTIONS on How to build a successful Online Hotels Booking Site".  The research aims to generate advice as to what must be taken into consideration in order to create a successful online hotel booking site. With this new knowledge about web users …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Users and potential users of the sharing economy need to place a considerable amount of trust in both the person and the platform with which they are dealing. The consequences of transaction partners’ opportunism may be severe, for example damage to goods or endangered personal safety. Trust is, therefore, …

Due to the globalization of communication and transport, diaspora have become important actors in development, peace and conflict resolution in their countries of origin. Although the impact of diasporas’ engagement in peace and conflict processes is highly contested by certain researchers and or practitioners, …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

Circle of Trust, een modebedrijf gespecialiseerd in jeans, geeft aan niet te weten op welke manier zij het beste social media in kan zetten. Zij geeft aan behoefte te hebben aan meer online engagement met haar doelgroep door middel van de inzet van social media. In opdracht van Circle of Trust heeft …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Sharing data is gaining importance in recent years due to proliferation of social media and a growing tendency of governments to gain citizens’ trust through being transparent. Data dissemination, however, increases chance of compromising privacy sensitive data, which undermines trust of data subjects …

This research was undergone in order to examine Chevron’s communication problems with the public in Pungești, Romania and to recommend ways of improving their reputation and communication tactics. The paper draws attention to the fact that Chevron’s crisis is composed out of a few major elements, each …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …