Narrative research is an appropriate method for studying the constructs and sensemaking of moral courage. Moral courage or speaking up by professionals is needed for maintaining ethical checks and balances in organizations. Personal narratives give the researcher and the researched increased understanding …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

This chapter presents an overview of the developments and potentials of mobile technologies and their major impact on society and the daily activities of individuals. The increase of sensors embedded in everyday objects enable these objects to sense the environment and communicate. This creates new possibilities …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

The main focus of this research was to explore possible reasons for the continuous decline in the congregational membership of the Redeemed Christian Church of God- Jesus House Amsterdam over the last three years. The central argument is that the church started on a ery promising note with regular …

Although there are quite a few soldiers who write autobiographies about their deployment experiences, a comprehensive profile does not exist that provides reliable, quantifiable insight into 21st century soldier-authors that exceeds the Anglo-American view, especially when it comes to (self-published) …

This paper explores the recurring dilemma that women still face when having to choose between their professional and their personal lives and the role that men play in it. Starting a family is one of the main reasons why women in Europe and all over the world decide to reduce their working hours or leave …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

Summary Social impact assessment (SIA) developed alongside EIA in the early 1970s as a mechanism to consider the social impacts of planned interventions. The early understanding tended to limit the practical application of SIA to the project level, usually within the context of regulatory frameworks, …