The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in …

Smallholder farmers’ practise on-farm diversification has considered an optical plan for farm decision to mitigating the varying degree of factors and risks surrounding food production. Moreover, directly benefit from increasing household income. Smallholder farmers in Balcad district practised on-farm …

Tijdens de jaarlijkse IPSERA-conferentie krijgen we een overzicht van de inkoopvraagstukken waar wetenschappelijk onderzoek naar wordt gedaan. Ieder jaar meer dan 100 papers. Veel informatie en kennis worden gepresenteerd en bediscussieerd. Maar bereikt deze kennis ook de inkoopprofessionals en kunnen …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

Analysis of travel purchase behaviour of Chinese travellers coming to Bali (Quick retake)

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …