The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …

Because it globalises (or rather, colonises), smart technology unifies. While cultural diversity is under pressure, we are approaching the world worldwide through the same streaming services and social media apps. Virtually all human cultures have been colonised by both the global language English and …

The following research justification report shows to which extent The Garage Innovation Studio needs to adapt its operations to make it a more appealing and viable replacement option for HZ students going on their minor, internship, or apprenticeship. Meeting the expectations and satisfying the needs …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

This Young professional semester portfolio consists a product and substantiation on: Digital marketing strategyThe form of the product is: Advice The client is a hospitality company in Apeldoorn: Proef-locaal Het Achterom (cafe, brewery)The management question is: ‘How can a digital marketing strategy …

Niet alle informatie op social media (zoals Snapchat, TikTok en Instagram) is waar. Sommige mensen verzinnen berichten. Of ze maken grapjes, waarvan jij misschien denkt dat het echt waar is. Hoe weet je of iets echt of nepnieuws is? Jos van Helvoort is onderzoeker op het gebied van media en informatie …

This professional product consists of a Social Media Marketing Plan especially created for Holiday Inn Hotel, located in Plovdiv, Bulgaria. The Social Media Plan aims increasing the leisure guests percentage for the hotel