Een sterk merk speelt vaak een doorslaggevende rol bij de keuze voor een werkgever (Verhoeven, 2016). Wat helpt om een merk ‘aan de man’ te brengen, is de Employer Value Proposition (EVP). De EVP helpt, volgens Verhoeven (2016), om huidige en toekomstige medewerkers te kunnen aan te kunnen trekken en …

This chapter includes the brief description about the background of the problem, the actual problem statement. Out of this problem statement the research question was drawn, and the sub-questions were created. The chapter ends with the objective and expected results of this research proposal and a bookmark …

Doordat het vervullen van vacatures moeizaam verloopt, wil Perry haar employer brand verbeteren. Employer branding is een ander woord voor de inspanningen die de organisatie levert om duidelijk te maken aan zowel de interne als externe arbeidsmarktdoelgroepen wat de organisatie onderscheidend en aantrekkelijk …

Het vinden van een match tussen een organisatie en de juiste medewerker in een krappe arbeidsmarkt is voor veel organisaties een uitdaging, zo ook voor Dopper. In dit onderzoek, The Matchmaker, is onderzocht hoe Dopper ervoor kan zorgen dat er meer geschikte kandidaten solliciteren bij Dopper. Dopper …

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

This report presents the findings of a study on the needs of potential customers in the field of social media marketing. The aim of this study is to make recommendations about delivering value to potential customers by responding to their needs. The problem definition below has been answered by this …

Self-tracking and automated persuasive eCoaching combined in a smartphone application may enhance stress management among employees at an early stage. For the application to be persuasive and create impact, we need to achieve a fit between the design and end-users’ and important stakeholders’ values. …

This research is done on behalf of the company Fudura, which is, as a commercially operating organisation, part of the Enexis Group. Fudura is a nationwide organisation operating on the Dutch energy market, especially in the provinces of Groningen, Drenthe, Overijssel, Noord-Brabant, and Limburg. As …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …